About Us and FAQ

We believe that the online medium is and has been the future for well over 15 years.  Everyone has access to a computer and a smartphone or other mobile device, which gives our station access to millions of people beyond the standard FM transmissions you get in your vehicle.  

In addition, the Federal Communications Commission has not been accepting applications for new AM or FM stations for several years.  While we choose not to play politics, we do feel that this is a concerted effort by corporate media conglomerates to prevent new entrepreneurs from entering the mass media market via their lobbying efforts in Washington.  Since the online and streaming arena is largely not regulated, we stand a better chance getting the message of independent rock and metal out to the masses here rather than on the FM dial. 

Yes!  We have several ways you can listen via mobile apps like our own Rock 98.9 App or via our partners at Live365 and TuneIn Radio who have their own apps where we are listed.  Most vehicles have either an auxiliary jack or Bluetooth connection which makes us as portable as ever! Have questions on how to set it up?  Call or e-mail the station and we'll be glad to help you.  

It's one of B.P.'s favorite questions to answer and he does so with a big smile.  Jacksonville, FL has a rich radio tradition with personalities like The Greaseman, Hoyle Dempsey, Arthur Crofton, Melissa Ross, Robbie Rose, and even Lex and Terry having made an impact over the decades.  As terrestrial radio has fallen from grace, we here at Sonic Media Group want to bring you back to radio's glory days while staying in the 21st century.  We call ourselves Rock 98.9 and broadcast online because we want to honor the legacy of the broadcasters that came before us, but bravely charge into the future with today's technology.